About awe.sm

What is awe.sm?

awe.sm is the leading platform for companies to harness social data. We measure how social marketing like Facebook posts and Twitter updates leads to meaningful outcomes, like signups, purchases, and other business goals.

Stop counting followers or “buzz.” Social media is a marketing tool — so measure it like one.

You wouldn't buy advertising without knowing who sees the ads, who clicks them, and what value they create. It’s time to treat social media no differently. Track which posts lead to visits and conversions; identify trends such as which users, social networks, or marketing campaigns have positive impact; and use this data to drive value.

Software developers use our APIs to add performance tracking to the social features of their websites and online applications.
Marketers use the awe.sm publisher to make social media posts with a single click, and understand what happens next.
awe.sm-powered sharing buttons empower your site visitors to share your content, and provide you insight on how word spreads.

Meet the team

Jonathan Strauss

Co-Founder
@jhstrauss

Jonathan is a co-founder of awe.sm and the one who deals with all things not code. Before awe.sm, he spent 4 years at Yahoo! in various roles across corporate development, business operations, and product management. Jonathan blogs (infrequently) on his eponymous website and has a full CV on LinkedIn.

Laurie Voss

Co-Founder & Technical Lead
@seldo

Laurie is a co-founder of awe.sm and our technical lead. He spent 4 years at Yahoo! in roles from front-end development to database design. Laurie is originally from Trinidad and Tobago by way of London. He can be found racking up karma points on Hacker News, ignoring his side-project GayGeeks.org, and blogging on his personal site.